Robby Slaughter, founder and principal of Slaughter Development, asked an interesting question in a recent guest post published on Delivra’s blog: How do you improve communications, and what does this have to do with email marketing?

In his guest post, The Double Audience, Double Editing Rule, Slaughter encourages readers to adopt a particular process that increases productivity, quality and effectiveness of marketing communication:

One of the most profound techniques is a four-word rule: “Double Audience, Double Editing.” It means that for each time you increase the size of your audience by 100%, you need to make an extra pass at your editing process. So if you have a report completed by you and a colleague that is going to be reviewed by your boss and the company president, you should have another person edit the work. That’s because you’re doubling your audience from two people up to four people total.

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Remember that productivity is not about working harder, but working smarter. Efficient, effective communication is judicious and thoughtful. Take time to produce great marketing copy, and take more time as you have more customers. You’ll be glad you made the investment.

Here on The Methodology Blog, we talk a lot about productive communication, particularly when it comes to email marketing and correspondence. That’s because Slaughter Development understands just how influential electronic messaging can be when establishing and increasing business. To learn more about how we can help positively enhance your office, reach out to us today!

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Tags: editing, email editing, email management, email productivity, employee communication, improve communication, improve productivity