Today’s post on The Methodology Blog comes from Lavon Temple of Delivra. She gives her perspective on the intersection of productivity and email marketing.

Here’s what Lavon has to say on the topic:

Increase Email Marketing Productivity

Fact: Productivity is increased when a plan is established first. Creating a documented plan before working with an email marketing service provider to start an email marketing campaign is essential to making sure your efforts are productive and effective.

Below are some initial questions to work through and answer to create an email program plan before taking further steps in creating an email campaign.

1. What goals do you want to accomplish?
2. Who is your target audience?
3. Where will you find your audience?
4. What types of information do you want to convey?
5. How often will you send each email type?
6. How will you integrate your email marketing program into your other marketing efforts?

Once you know the answers to these and have formulated an email program plan around them, you’ll be ready to start creating, sending, and evaluating an email marketing campaign.  By creating a plan, you can continue in the email marketing process without losing focus on your main goals and objectives which will increase productivity going forward.

We at Slaughter Development couldn’t agree more. Not only are these six steps valuable in email marketing, they form a basic framework for any marketing project and in fact any repeatable and important business endeavor. By defining and following a process, you are much more likely to not only make better use of resources, but also generate more powerful results.

Thanks Lavon for the guest post! Learn more about email marketing at Delivra’s website.

Lavon Temple is the Marketing Coordinator at Delivra where she is responsible for assisting with the day-to-day marketing activities. Lavon earned a bachelor’s degree in International Management from Butler University, Indianapolis, IN.

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